Our website uses Google Analytics to help analyse how users use the site. The tool uses "cookies," which are text files placed on your computer, to collect standard Internet log information and visitor behaviour information in an anonymous form. The information generated by the cookie about your use of the Go Travel websites (including IP address) is transmitted to Google. This information is then used to evaluate visitors' use of the websites and to compile statistical reports on website activity for Waterford Press.
We will never (and will not allow any third party to) use the statistical analytics tool to track or to collect any Personally Identifiable Information (PII) of visitors to our site. Google will not associate your IP address with any other data held by Google. Neither we nor Google will link, or seek to link, an IP address with the identity of a computer user. We will not associate any data gathered from this site with any Personally Identifiable Information from any source, unless you explicitly submit that information via a fill-in form on our website.
We have also updated our Google Analytics code to support Display Advertising (Remarketing, Google Display Network Impression Reporting, Google Analytics Demographics and Interest Reporting, etc.). Visitors can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using the Ads Settings (view here).
If you don't want us to track your activity on the website using Google Analytics you can do so by using Google Analytics opt-out browser add-on (link: https://tools.google.com/dlpage/gaoptout/).
The Go Travel Team.